Viveka Coach Insights
Practice, positioning and the business of coaching, written for practitioners who would rather spend the hour coaching than invoicing.
Coach Spotlight
A mentor told Laura Berman Fortgang she would know what she was doing after 100 clients. She kept a tally by the phone. Near the end of it, she saw the pattern she had been using all along.
Coach Spotlight
Naomi Kent spent two decades around boards of directors. Her clients stop describing their careers and start answering the governance question the room is actually asking.
Coach Spotlight
Daphne Gray doesn't start with a systems audit. She starts with the moment in your day when your shoulders drop, then automates the work that was never really the job.
Coach Spotlight
Bernie Kerschbaum ran a $30 million manufacturing company before coaching full time. His measure of a leader is not the work they hold on to. It is the people they make ready to take it.
Coach Spotlight
A tight chest before a hard conversation. The urge to fix, to control, to disappear. Dr. Laurie Emery on See, Breathe, Stay, and what becomes possible when old protections are no longer driving the car.
Coach Spotlight
Ask a room of executives what coaching means and they picture a sideline. Axel Meierhoefer's doctoral research asked practising coaches what they would call the profession instead. Two answers rose to the top.
Practice Operations
Scheduling, programmes, accountability, contracts, CRM, assessments, content. Somewhere in the middle of all that, you're supposed to actually coach.
Practice Operations
They have a client problem and an admin problem, and the two compound each other in ways that aren't always obvious from the inside.
Positioning and Trust
Almost anyone can look like an expert now. That changes the question a prospective client is actually asking when they decide who to work with.
Practice Standards
Great coaching is the baseline expectation in 2026, not the differentiator it once was. What separates the coaches who grow from here.
AI and the Future
There is a lot of anxiety in this industry right now, and most of it isn't warranted. But the distinction between those two statements matters a great deal.
Founder Story
One was helping organisations perform at their best. The other was helping people become their best. The moment they connected is the reason Viveka exists.
Scheduling, contracts, billing, client management and measurable outcomes in one connected practice. Apply to join more than 3,500 vetted coaches in the network.
Practice, positioning and the business of coaching. Written for practitioners, not marketers.
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