Viveka Coach Insights
Practice, positioning and the business of coaching — written for practitioners who would rather spend the hour coaching than invoicing.
Coach Spotlight
Ask a room of executives what coaching means and they picture a sideline. Axel Meierhoefer's doctoral research asked practising coaches what they would call the profession instead. Two answers rose to the top.
Practice Operations
Scheduling, programmes, accountability, contracts, CRM, assessments, content. Somewhere in the middle of all that, you're supposed to actually coach.
Practice Operations
They have a client problem and an admin problem, and the two compound each other in ways that aren't always obvious from the inside.
Positioning and Trust
Almost anyone can look like an expert now. That changes the question a prospective client is actually asking when they decide who to work with.
Growth and Visibility
Positioning, algorithms, video production, funnels, personal branding, sales technique. That's a completely different profession from coaching, and plenty of excellent coaches want no part of it.
Practice Standards
Great coaching is the baseline expectation in 2026, not the differentiator it once was. What separates the coaches who grow from here.
AI and the Future
There is a lot of anxiety in this industry right now, and most of it isn't warranted. But the distinction between those two statements matters a great deal.
Founder Story
One was helping organisations perform at their best. The other was helping people become their best. The moment they connected is the reason Viveka exists.
Scheduling, contracts, billing, client management and measurable outcomes in one connected practice. Apply to join more than 3,500 vetted coaches in the network.