Become a Category of One.

Stop competing on credentials everyone else has.

Join Laura Berman Fortgang, MCC, one of the pioneers of professional coaching, for a live Viveka Masterclass exploring how your lived experience, expertise and results can become a position in the market that is distinctly yours.

September 30, 202612 PM ETLive Online

Reserve My Place

Registration is complimentary.

The Challenge

Being qualified isn't the same as being differentiated.

There are more qualified coaches than ever.

More certifications. More methodologies. More people creating content. And more coaches describing themselves with remarkably similar language.

For an experienced coach, the answer is rarely another credential or simply becoming louder online.

It's becoming clearer about the value that is distinctly yours.

Your lived experience, professional expertise, perspective and the results you repeatedly help create form a combination no other coach can replicate exactly.

The challenge is learning how to recognize it, articulate it and build your positioning around it.

What we'll explore together.

01How to identify the experience and expertise that genuinely differentiate you

02Why credentials establish credibility but don't necessarily create differentiation

03How your lived experience can become part of your commercial advantage

04How to articulate your value without sounding like every other coach in your category

05How to articulate a position that helps the right clients understand why you

This Masterclass is for you if...

You're an experienced coach with meaningful expertise but still find yourself competing inside a broad category.

You know you're good at what you do, but explaining what makes your work distinctly yours is harder than it should be.

You're ready to build your practice around the value only you can create rather than competing primarily on credentials, methodology or price.

Meet Laura Berman Fortgang, MCC.

Laura Berman Fortgang, MCC, was one of the first coaches in the world to earn the Master Coach Credential from the International Coaching Federation.

Her career includes five bestselling books, a TEDx talk with more than two million views, and work with leaders and organizations including NASA, McDonald's and Prudential.

For decades, Laura has helped people recognize and articulate the intersection between who they are, what they know and the value they are uniquely positioned to create.

You don't need to become louder.
You need to become harder to compare.

Join Laura and the Viveka coaching community for a live conversation about uncovering, articulating and owning the position that is distinctly yours.