The Give-First Referral System

Built For How Coaching Work Actually Arrives

A guide, seven scripts, a card you can print and hand over, and the one give you can make on day one even with no clients yet.

• The twenty-four people who actually refer coaching clients. Most referral advice hands you sixty industries and half of them are trades. Nobody hires an executive coach on their roofer's say-so.
• The Tier 1 rule: who is already trusted by your ideal client before they know they need you. HR directors, therapists, executive assistants, outplacement firms. Get this list right and everything else gets easier.
• The most under-used source on the list, and it is already in your phone. The career you had before coaching, and the colleagues from it who are now senior enough to buy.
• The sentence that makes you referable. "Anyone ready to grow" is true and useless. There is a three-part formula that lets someone land on a name in under five seconds.
• The four moments a client will actually say yes, and why waiting until the end of the engagement means you miss all of them.
• The one give you can make today with no clients and no network. It costs nothing, the other person genuinely benefits, and it gets the habit running this week.
• Seven done-for-you scripts: the give-first note, the cold Tier 1 opener, the post-breakthrough ask, the in-person ask, the thirty-second room, and the letter to the person who was referred.
• A printable Referral Card that asks for three names instead of one big favour. Two per sheet, crop marks, ready for card stock.
• The ten-minute weekly routine that replaces exporting your entire contact list, which nobody has ever actually finished.